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A. Lee Judge
B2B Marketing and Sales Consultant and author of the CASH framework
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Why Shared KPIs Are a Key to Unified Revenue Teams
Who Is Responsible for Sales & Marketing Alignment?
How Business Marketers Can Align Content with Sales to Drive Revenue
Why Your Company Needs a Revenue Kickoff: Beyond the Sales Kickoff
Closing the Communication Loop: Building Synergy Between Sales and Marketing
Marketing Measurement Decoded: Proving Business Value with New Focus on Untapped KPIs
Improve Your Marketing Operating Model Because Marketing Roles and Responsibilities are Shifting
Who Should Use AI In Your Company?
It’s the Customer’s Journey, Not Yours: Reimagining the Sales and Marketing Funnel
How The SMarketing Concept Can Break Silos Between Sales And Marketing
The Attribution Question Many Agencies Don’t Want You To Ask
How Falling In Love With The Creative Process Can Hurt Business
What Is Marketing Automation? Answers To A Connection’s Questions
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Marketing Consultant, Speaker, Content Producer
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