How to Reach Both Content Quality and Quantity Using AI
Creating a high quantity of quality content is possible. Here is the framework and the method to get you there.
Better Sales and Smarter Marketing
Generic Content Is Dead: How to Get Unique Content From Your Experts
Your experts already hold the content that would set your company apart. The work is pulling it out of them in a way that respects their time and keeps their voice intact.
The Make It Pretty Department: Why Sales Ignores Your Marketing Content
One of the first challenges a marketing team has to overcome is being seen as the “make-it-pretty” department. Sales pushes the content aside, budgets get cut every planning cycle, and deals stall for reasons no one can explain. The strange part is that this has nothing to do with how good the content is. I have spent more than 20 years working in marketing and business operations, and I have used this approach to help even global companies move from
Forward Deployed Engineer (FDE): The New AI Operations Role
The Role Your AI Strategy Needs, and How to Get the Outcome Without the Title Your AI investment is not stalled because the technology is broken. It is stalled because no one inside your business has the time, the authority, and the cross-functional view to adapt the technology to the way your business actually runs. That gap is exactly what a Forward Deployed Engineer fills. The Forward Deployed Engineer (FDE) role is reshaping how AI gets implemented at the largest
Six Questions Every Revenue Team Asks Marketing (And the RevCO Frameworks That Answer Them)
Marketing teams across B2B are hearing the same questions from leadership, from sales, and from their own teams. The questions are different depending on the role, but they all point in the same direction: content needs to connect to revenue. After working with revenue teams across industries, I’ve identified six questions that keep surfacing. They come from CMOs, VPs of Marketing, content leaders, and digital managers. Each one reveals a gap that most marketing organizations are struggling to close. They
What does visibility mean for my company and brand?
Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company shows up often enough, in enough places, with enough credibility to educate buyers while they are deciding. I once consulted a B2B company that found itself falling behind, even though they were doing “content.” They produced one super-polished video per
Why CMOs Are Getting Fired – And How CASH Can Save Them
CMOs need help being seen as contributors to revenue. Here is where they must start in getting seen as a part of the profit center.
Why Shared KPIs Are a Key to Unified Revenue Teams
Why Shared KPIs Are a Key to Unified Revenue Teams Many businesses talk about aligning Sales and Marketing, yet they continue to measure success using separate, often conflicting, key performance indicators (KPIs). This disconnect leads to misaligned priorities, broken communication, and ultimately, lost revenue. If your goal is a true Revenue Team, shared KPIs are the bridge that turns collaboration from theory into reality. The Problem with Separate KPIs Imagine a rowing team where one side is focused on speed
Who Is Responsible for Sales & Marketing Alignment?
Sales and Marketing alignment is a major driver of revenue growth – and a major challenge for many organizations. When these teams operate in silos, the consequences are clear: poor lead conversion, wasted content, inconsistent messaging, and a slow path to revenue. But alignment doesn’t happen on its own. It requires ownership, accountability, and a clear framework for collaboration. So, who actually drives alignment? And what does it take to make it stick? The Leaders Behind Alignment Alignment starts at