Six Questions Every Revenue Team Asks Marketing (And the RevCO Frameworks That Answer Them)
Marketing teams across B2B are hearing the same questions from leadership, from sales, and from their own teams. The questions are different depending on the
Better Sales and Smarter Marketing
What does visibility mean for my company and brand?
Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates
Why CMOs Are Getting Fired – And How CASH Can Save Them
CMOs need help being seen as contributors to revenue. Here is where they must start in getting seen as a part of the profit center.
Why Shared KPIs Are a Key to Unified Revenue Teams
Why Shared KPIs Are a Key to Unified Revenue Teams Many businesses talk about aligning Sales and Marketing, yet they continue to measure success using
Who Is Responsible for Sales & Marketing Alignment?
Sales and Marketing alignment is a major driver of revenue growth – and a major challenge for many organizations. When these teams operate in silos,
How Business Marketers Can Align Content with Sales to Drive Revenue
Content ROI is a Must Creating content for awareness popular, but when you align content with sales to drive revenue goals – it’s sustainable. After
Why Your Company Needs a Revenue Kickoff: Beyond the Sales Kickoff
Move over SKO, there’s a new Kickoff in town – the RKO The traditional Sales Kickoff (SKO) no longer meets the needs of modern revenue
Closing the Communication Loop: Building Synergy Between Sales and Marketing
Sales and marketing often work in silos, leading to misaligned goals and missed opportunities. Closing the communication loop ensures seamless collaboration, where marketing shares customer insights and sales provides real-time feedback.
Marketing Measurement Decoded: Proving Business Value with New Focus on Untapped KPIs
The marketing measurement problem was created by marketers How do you provide marketing measurement that demonstrates an impact on business? As marketers, we have painted