CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine

“Long overdue, here’s a practical and generous book about building a bridge between marketing and sales.” – Seth Godin, Author, This is Marketing

 
“This book equips everyone—from aspiring business students to experienced executives—with actionable insights for aligning Marketing and Sales. It reveals how unified efforts drive growth and strengthen a company’s competitive edge.” – Dr. Michael Harris, Dean ECU College of Business

“Sales and marketing as true partners…? That’s crazy! Or is it? Lee shows you how.” – Ann Handley, WSJ best-selling author and Chief Content Officer, MarketingProfs