When it comes to marketing, it’s not enough to say, “Our campaign got tons of attention, it was a success!” You know and I know that this claim of success means very little to the CFO or even the VP of sales for that matter.
Category: Sales
Throughout my 20-year marketing career, I’ve been presented with countless marketing campaign strategies. During the kickoff of those strategies, I’ve been asked the most crucial question of all: “How will we measure success?”