Connect your Sales, Marketing, and Content operations into one powerful Revenue Engine.
Explore the ways that A. Lee Judge can benefit you and your organization.
I work with organizations that want to connect their Sales, Marketing, and Content operations into one powerful Revenue Engine.
Whether you need high-level alignment, performance optimization, or content systems that drive measurable results — here’s how I help.
Executive Advisory
For leaders who need clarity, alignment, and a proven framework to unite Sales and Marketing.
I help executive teams uncover communication gaps, align on measurable goals, and build systems that drive sustainable revenue growth. Using the CASH Framework — Communication, Alignment, Systems, and Honesty — I guide organizations through a process that transforms how leadership teams think and work together.
Signature Offerings:
CASH Audit & Alignment Engagement — Deep organizational analysis and workshop to identify and fix Sales–Marketing misalignment.
Revenue Team Readiness Session — Fast-track executive session to diagnose gaps before major launches or restructures.
Executive Growth Advisory — Personalized strategic sessions for executives refining their leadership visibility and alignment approach.
Value I Bring:
I bring decades of experience guiding both Marketing and Sales leaders toward unified goals, grounded in real-world systems that drive measurable business impact. Clients leave with alignment, accountability, and a roadmap that turns vision into action.
Revenue Team Optimization
For organizations that want to turn alignment into consistent performance.
Once your leadership is aligned, I help operationalize that unity — building repeatable processes, reviewing systems, and establishing accountability across the Revenue Team.
You get a clear path from strategy to measurable execution, with continuous optimization.
Signature Offerings:
Fractional Revenue Strategist Retainer — Ongoing advisory to ensure alignment translates into performance.
Content-to-Revenue System Build — Design of systems that connect content creation with Sales enablement and pipeline growth.
Value I Bring:
I act as your outside strategist who understands both the boardroom and the marketing ops dashboard — guiding your team to execute smarter and communicate better. My frameworks ensure Sales and Marketing work from shared data, processes, and language.
Content Strategy
For teams and leaders who need a smarter approach to creating and managing content that drives revenue.
As founder of Content Monsta, I combine strategic insight with production experience. This means you don’t just get advice — you get a clear content strategy that’s ready to be executed. Whether you’re building thought leadership, scaling video, or optimizing internal content operations, I help you connect every asset to business results.
Signature Offerings:
Media & Content Consulting — Hourly or project-based consulting on video strategy, podcasting, and content systems.
(Optional Add-On) Execution Resources through Content Monsta — Full-service support for video, podcast, and marketing content production.
Value I Bring:
I bridge the gap between strategy and execution. You gain actionable guidance grounded in years of building and running a content marketing agency — giving your team clarity, efficiency, and creative direction that produces measurable ROI.
" In my 20+ years of working directly between Sales and Marketing, the four most prominent obstacles in the way of driving more revenue were breakdowns in Communication, Alignment, Systems, and Honesty."
A. Lee Judge
Author of "CASH: The 4 keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine"
Keynote Testimonial
Holly Neil – Head of Dealer Marketing at Volvo
RESULTS
Get Immediate Results from Your Teams
Communication
After the workshop, your team will speak the same language. SALES will stop wasting time clarifying lead quality, and MARKETING will produce content that addresses the real objections reps hear daily. Messaging becomes clear, consistent, and immediately more effective across every channel.
Alignment
Your team will walk away with shared revenue goals, clear roles, and a joint strategy. No more finger-pointing or duplicated effort—SALES and MARKETING will know exactly who they’re targeting and how their work connects directly to pipeline and revenue.
Systems
You’ll see faster follow-ups, fewer lost deals, and more accurate forecasting right away. Teams will understand the importance of using your existing tech stack to track, manage, and advance opportunities without confusion or delay.
Honesty
Post-workshop, your teams will develop transparency across the funnel. You’ll gain clarity on where deals truly start, what’s working, and where to improve. Teams will be aligned on performance expectations, and incentives will support joint success, not silos.
Bundle the book with your training – CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine
More deals, better marketing, and unstoppable growth - CASH is your guide to building a revenue machine.
“Long overdue, here’s a practical and generous book about building a bridge between marketing and sales.” – Seth Godin, Author, This is Marketing
“This book equips everyone—from aspiring business students to experienced executives—with actionable insights for aligning Marketing and Sales. It reveals how unified efforts drive growth and strengthen a company’s competitive edge.” – Dr. Michael Harris, Dean ECU College of Business
About A. Lee Judge
A. Lee Judge is a Keynote Speaker on Sales and Marketing and the author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine. With 20 years of enterprise experience, A. Lee Judge is sought after by Sales and Marketing leaders and is the founder of Content Monsta, a B2B video and podcast production company. Revenue Teams book A. Lee Judge for company kickoff events, SKOs, RKOs, and executive meetings. He delivers practical frameworks that align Sales and Marketing, connect content to revenue, and drive measurable results. As a Sales and Marketing Speaker and advisor, A. Lee Judge equips teams with actions they can use right away.