How Strong Is Your Revenue Team?
Get your company’s CASH Score and Immediate Actions to take today.
This 2-minute assessment will show you exactly how well your Sales and Marketing teams work together to drive revenue.
Who Should Take the CASH Assessment
Founders and CEOs
Quickly gauge whether your go‑to‑market engine is healthy or leaking revenue.
Revenue Leaders and CROs
See if your Revenue Team is aligned on metrics, handoffs, and pipeline targets.
Sales or Marketing Directors
Spot the blockers that keep your teams from hitting quota and campaign goals.
RevOps, Enablement, and HR
Pinpoint the process and culture gaps you can fix to boost performance and retention.
Use the CASH Assessment to reveal gaps in Communication, Alignment, Systems, and Honesty so your Sales and Marketing leaders move in the same direction and drive faster revenue growth.
You’ll Learn About Your
Communication
How well teams share information, goals, feedback, and results.Alignment
Whether Sales, Marketing, and Customer leaders follow the same playbook.Systems
Strength of your tech stack and workflows supporting growth.Honesty
Level of trust that drives accountability and problem-solving.
You also get a total CASH score that shows your current readiness to scale revenue.
Outcomes You Can Expect
It’s free and only takes 2 minutes
What You’re Marked Against
Building a high‑performing Revenue Team starts with knowing where you stand. The CASH Assessment scores your organization across four pillars (Communication, Alignment, Systems, and Honesty) so you can pinpoint strengths and uncover areas to improve.
Communication – Is information shared early, clearly, and often? We look at message clarity, feedback loops, and whether every team member understands goals, progress, and next steps.
Systems – Do your tools and processes speed growth or slow it? We examine platform integration, data reliability, and workflow efficiency that keeps deals moving.
Alignment – Do Sales, Marketing, and Operations pursue the same targets? We measure shared metrics, clean handoffs, and the consistency of customer experience across functions.
Honesty – Can people surface risks, results, and lessons without fear? We gauge trust, accountability, and the willingness to face facts so teams learn, adapt, and win together.
" In my 20+ years of working directly between Sales and Marketing, the four most prominant obstacles in the way of driving more revenue were breakdowns in Communication, Alignment, Systems, and Honesty. "
A. Lee Judge
Author of "CASH: The 4 keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine"
Bundle the book with your training – CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine
More deals, better marketing, and unstoppable growth - CASH is your guide to building a revenue machine.
“Long overdue, here’s a practical and generous book about building a bridge between marketing and sales.” – Seth Godin, Author, This is Marketing
“This book equips everyone—from aspiring business students to experienced executives—with actionable insights for aligning Marketing and Sales. It reveals how unified efforts drive growth and strengthen a company’s competitive edge.” – Dr. Michael Harris, Dean ECU College of Business
About A. Lee Judge - the creator of CASH
A. Lee Judge is a Keynote Speaker on Sales and Marketing and the author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine. With 20 years of enterprise experience, A. Lee Judge is sought after by Sales and Marketing leaders and is the founder of Content Monsta, a B2B video and podcast production company. Revenue Teams book A. Lee Judge for company kickoff events, SKOs, RKOs, and executive meetings. He delivers practical frameworks that align Sales and Marketing, connect content to revenue, and drive measurable results. As a Sales and Marketing Speaker and advisor, A. Lee Judge equips teams with actions they can use right away.