Why Your Company Needs a Revenue Kickoff: Beyond the Sales Kickoff
Move over SKO, there’s a new Kickoff in town – the RKO The traditional Sales Kickoff (SKO) no longer meets the needs of modern revenue
Better Sales and Smarter Marketing
Closing the Communication Loop: Building Synergy Between Sales and Marketing
Sales and marketing often work in silos, leading to misaligned goals and missed opportunities. Closing the communication loop ensures seamless collaboration, where marketing shares customer insights and sales provides real-time feedback.
Marketing Measurement Decoded: Proving Business Value with New Focus on Untapped KPIs
The marketing measurement problem was created by marketers How do you provide marketing measurement that demonstrates an impact on business? As marketers, we have painted
Improve Your Marketing Operating Model Because Marketing Roles and Responsibilities are Shifting
The modern CMO must align customer journeys and business outcomes. This involves leading teams that foster collaboration with sales and other departments.
Who Should Use AI In Your Company?
Considering AI for your company? The main questions you’ll face are who should learn AI, where to start, and which tools to use. Learn how to begin with AI by identifying tasks that can benefit, selecting the right tools, and deciding whether to train your team or hire an agency. It emphasizes the importance of research and development in integrating AI effectively into your business operations.
It’s the Customer’s Journey, Not Yours: Reimagining the Sales and Marketing Funnel
Get ready to revolutionize your sales and marketing approach. In a rapidly evolving business world, the traditional funnel model no longer suffices. Adaptability is the key to success, enabling you to re-engage leads dynamically, anticipate their needs, and allocate resources wisely. This article shares actionable insights that will transform your funnel into a powerful, future-proofed asset.
How The SMarketing Concept Can Break Silos Between Sales And Marketing
When it comes to marketing, it’s not enough to say, “Our campaign got tons of attention, it was a success!” You know and I know that this claim of success means very little to the CFO or even the VP of sales for that matter.
The Attribution Question Many Agencies Don’t Want You To Ask
Throughout my 20-year marketing career, I’ve been presented with countless marketing campaign strategies. During the kickoff of those strategies, I’ve been asked the most crucial question of all: “How will we measure success?”
How Falling In Love With The Creative Process Can Hurt Business
This is something both business owners and the creative people within a business really need to put some thought into. Let’s talk about what happens when creators get romantic about the process and forget the business purpose.
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