The marketing measurement problem was created by marketers How do you provide marketing measurement that demonstrates an impact on business? As marketers, we have painted
The modern CMO must align customer journeys and business outcomes. This involves leading teams that foster collaboration with sales and other departments.
Considering AI for your company? The main questions you’ll face are who should learn AI, where to start, and which tools to use. Learn how to begin with AI by identifying tasks that can benefit, selecting the right tools, and deciding whether to train your team or hire an agency. It emphasizes the importance of research and development in integrating AI effectively into your business operations.
Get ready to revolutionize your sales and marketing approach. In a rapidly evolving business world, the traditional funnel model no longer suffices. Adaptability is the key to success, enabling you to re-engage leads dynamically, anticipate their needs, and allocate resources wisely. This article shares actionable insights that will transform your funnel into a powerful, future-proofed asset.
When it comes to marketing, it’s not enough to say, “Our campaign got tons of attention, it was a success!” You know and I know that this claim of success means very little to the CFO or even the VP of sales for that matter.
Throughout my 20-year marketing career, I’ve been presented with countless marketing campaign strategies. During the kickoff of those strategies, I’ve been asked the most crucial question of all: “How will we measure success?”
This is something both business owners and the creative people within a business really need to put some thought into. Let’s talk about what happens when creators get romantic about the process and forget the business purpose.
A LinkedIn connection reached out to me while he was working on his thesis to ask a few questions about marketing automation and data protection. While these two topics may seem distant, my experiences handling large global databases within marketing automation platforms have kept the two topics very close[…]