Transform Your REVENUE TEAM with Proven Training from A. Lee Judge
Interactive MARKETING AND SALES training sessions that align, fast‑track pipeline growth, and equip your team with repeatable frameworks.
IMMEDIATE SOLUTIONS TO YOUR GROWTH CHALLENGES
Supercharge Revenue with the CASH Framework
Your revenue is suffering because Sales and Marketing lack in these four areas:
- Communication
- Alignment
- Systems
- Honesty
Sales and Marketing efforts that are out of sync cost you deals. These hands-on events teach the CASH framework – a practical approach designed to unify go-to-market teams, accelerate sales velocity, and improve collaboration where it counts: at the point of revenue. Walk away with a shared language and actionable playbook to start turning alignment into measurable outcomes.
PAINS COMPANIES FACE
- Stalled deals, low lead quality, unused content, and siloed KPIs
- Sales needs to understand Marketing to modernized and speed up their sales tactics
- You're heavily invested in marketing and sales technology, but it isn't being used to it's potential
- You own the pipeline, but you need playbooks, unified KPIs and renewed accountability across teams
" In my 25 years of working directly between Sales and Marketing, the four most prominant obstacles in the way of driving more revenue were breakdowns in Communication, Alignment, Systems, and Honesty. "
A. Lee Judge
Author of "CASH: The 4 keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine"
BENEFITS
What the CASH Framework Means to Leadership
CEO
- Align Sales and Marketing
- Increase predictable growth
- Improve team accountability
- Create a unified Revenue Team
CRO
Increase pipeline
Close deals faster
Get more qualified leads
Improve forecast accuracy
CMO
- Prove content impact
Improve marketing ROI
Generate sales-ready leads
Sync messaging with Sales
CFO
- Reduce cost per lead
Improve Sales efficiency
Minimize revenue leakage
- Improve marketing efficiency
What Your Team Will Gain
A shared language between SALES and MARKETING
Repeatable frameworks ready to deploy on day one
Templates, checklists, and playbooks for ongoing execution
Clear KPI tracking tied to revenue outcomes
Renewed confidence and accountability across the REVENUE TEAM
Testimonial
Holly Neil – Head of Dealer Marketing at Volvo
RESULTS
Get Immediate Results from Your Teams
Communication
After the workshop, your team will speak the same language. SALES will stop wasting time clarifying lead quality, and MARKETING will produce content that addresses the real objections reps hear daily. Messaging becomes clear, consistent, and immediately more effective across every channel.
Alignment
Your team will walk away with shared revenue goals, clear roles, and a joint strategy. No more finger-pointing or duplicated effort—SALES and MARKETING will know exactly who they’re targeting and how their work connects directly to pipeline and revenue.
Systems
You’ll see faster follow-ups, fewer lost deals, and more accurate forecasting right away. Teams will understand the importance of using your existing tech stack to track, manage, and advance opportunities without confusion or delay.
Honesty
Post-workshop, your teams will develop transparency across the funnel. You’ll gain clarity on where deals truly start, what’s working, and where to improve. Teams will be aligned on performance expectations, and incentives will support joint success, not silos.
TRAINING OPPORTUNITIES
CASH Presentations Built to Fit Your Team’s Schedule
Format
Duration
Ideal For
Keynote
45-90 min
Ideal for company kickoffs, conferences
Half Day Workshop
3-4 hours
Best for focus on Sales, Marketing, or RevOps
Each engagement is customized after a discovery call.
GET READY FOR BETTER SALES AND SMARTER MARKETING
A Supercharged Revenue Machine is Your Next Step
If your Sales and Marketing teams aren’t operating as one – your revenue is already at risk.
Misalignment wastes time, drains resources, and stalls growth. In today’s market, that’s a risk you can’t afford.
The CASH Workshop is where you stop the chaos and build your Revenue Machine.
It’s where your team gets the clarity, structure, and momentum to drive measurable revenue—together.
You’ve invested too much in your teams to let miscommunication, siloed tactics, and scattered efforts hold you back.
Experience what it’s like when your Sales and Marketing leaders operate as a single high-performance Revenue Team.
Get your team in the room where it happens!
This level of alignment, strategy, and execution isn’t something you get from a book or a talk – it happens in the room, with expert-led facilitation, real work sessions, and a plan that your team builds and leaves with.
This isn’t just training. This is revenue transformation.
Top organizations are using the CASH Framework to shorten sales cycles, improve marketing ROI, and close deals with higher velocity – because they finally operate with shared goals, systems, and truth.
If you’re ready to stop guessing and start building a team that wins together, not just this quarter – but in every market condition ahead –
this is where it starts.
Bundle the book with your training – CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine
More deals, better marketing, and unstoppable growth - CASH is your guide to building a revenue machine.
“Long overdue, here’s a practical and generous book about building a bridge between marketing and sales.” – Seth Godin, Author, This is Marketing
“This book equips everyone—from aspiring business students to experienced executives—with actionable insights for aligning Marketing and Sales. It reveals how unified efforts drive growth and strengthen a company’s competitive edge.” – Dr. Michael Harris, Dean ECU College of Business
