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Supercharge Your Revenue Team with A. Lee Judge at Your Next Revenue Kick Off

Sales and Marketing no longer operate in silos. Together, they form your Revenue Team—and your Revenue Kickoff (RKO) is where that alignment begins.

John Karg
John KargOwner | Business Broker
Your presentation likely saved me thousands of dollars and uncountable hours. Thanks!
Tracy W. Lowe
Tracy W. LoweMarketing and Communications Strategist
Loved all your info - just what I needed to move forward with a few projects! Thank you!
Marc Heffner
Marc HeffnerDental Fractional CMO and Innovative Marketing Leader
You have already had an impact on my business and it has only been 2 days since I sat in that room. Thx.
Agata Reilly
Agata ReillySocial Media Director
It was such a great session! I've learned so much and can't wait to put it into practice!
Brittany Ward
Brittany WardFortune 500 Brand Strategist || Social & Influencer Marketing
Great job. Lots of excellent frameworks and tips!

Keynote Testimonial

Holly Neil – Head of Dealer Marketing at Volvo

A. Lee Judge: Keynote Speaker

Author of “CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine”

Revenue Strategist • Content Systems Expert • Founder of Content Monsta

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Speaking built on the CASH Framework: Communication, Alignment, Systems, and Honesty. Designed for companies ready to unify Sales and Marketing into one Revenue Team.

CASH: How High-Trust Revenue Teams Outperform Traditional Sales and Marketing

Signature Keynote

The CASH Framework gives leaders a shared language across Communication, Alignment, Systems, and Honesty. Your team learns to reduce friction, build trust, and link every activity directly to revenue performance.

  • Unify Sales and Marketing into one cohesive Revenue Team
  • Establish rhythms, metrics, and goals everyone shares
  • Turn collaboration into measurable growth
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How the CASH Framework Shortens Sales Cycles, Increases Trust, and Turns Content into Revenue

Business-Specific Keynote

For executive decision-makers focused on measurable ROI. Learn how leading organizations apply CASH to drive faster deals, activate Sales-ready content, and create a culture of accountability and trust.

  • Quantify alignment with metrics that tie to revenue
  • Use content strategically to advance Sales conversations
  • Streamline systems that turn insight into pipeline
Book for Leadership Events

Why Sales Isn’t Using Your Content, and the Communication Fix That Changes Everything

Focus: Communication

Fix the message flow between Marketing and Sales. Improve content utilization and deal velocity with communication systems that clarify purpose and feedback.

  • Close the gap between creation and field use
  • Align content formats with the buyer’s journey
  • Build rapid feedback loops to guide new assets
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Eliminating Internal Friction Between Sales and Marketing: The Alignment Operating System

Focus: Alignment

Eliminate silos, unify incentives, and synchronize teams around one goal: shared revenue success. A practical roadmap to replacing friction with collaboration.

  • Create joint scorecards across Marketing and Sales
  • Run unified pipeline reviews and feedback sessions
  • Align content, metrics, and accountability across teams
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From Random Acts of Content to a Scalable Revenue Engine: The Systems Behind Modern Growth Leaders

Focus: Systems

Build a repeatable, data-driven Content Engine that scales authority and supports Sales consistently. Ideal for teams ready to operationalize content production.

  • Design repeatable workflows and repurposing models
  • Standardize briefs and QA across teams
  • Measure throughput and real impact
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Why Internal Transparency Is the New Competitive Edge, and the Honesty Gap Costing Revenue

Focus: Honesty

Transparency builds execution speed. This keynote shows how open communication between leadership and teams aligns goals, trust, and performance.

  • Build open dashboards and shared visibility
  • Clarify goals and decision rights
  • Create an environment where truth fuels growth
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The Next Era of Content: Proof Over Promises, Executive-Led Voice, and AI-Driven Trust Signals

Thought Leadership Keynote

Buyers demand proof, not promises. Lee explores how leading organizations are using executive-led storytelling, data validation, and AI-powered systems to build trust at scale.

  • Show measurable proof of outcomes to drive decisions
  • Elevate executive voices as trust anchors
  • Leverage AI for efficiency without losing authenticity
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Tell us your date, audience, and goals. We’ll confirm fit and availability quickly.

About A. Lee Judge

A. Lee Judge is a Revenue Strategy and Content Systems Expert, founder of Content Monsta, and author of “CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine.” He helps organizations unite Sales and Marketing into a single Revenue Team and equips them with systems and content that drive measurable growth.

  • Conference keynotes, SKOs, and leadership offsites
  • Customization for your industry and audience
  • Clear pre-event planning and post-event takeaways
Contact Lee’s Team

A. Lee Judge is a dynamic speaker, accomplished author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine, and a leading authority on unifying Sales and Marketing into one high-performing Revenue Team.

With a career dedicated to breaking down silos and aligning teams around shared revenue goals, Lee is the perfect keynote speaker to energize and equip your teams for success.

Unlike traditional Sales Kickoffs (SKOs), today’s RKOs bring Sales, Marketing, and Customer Success together to drive cohesive strategies and sustainable growth. Lee delivers actionable insights on:

 

✅ Building stronger communication between Sales and Marketing

✅ Improve Content Marketing strategies to boost Sales and Marketing effectiveness

✅ Aligning teams around shared KPIs and business objectives

✅ Leveraging systems and technology to streamline processes

✅ Creating honest, data-driven relationships that fuel long-term success

 

With a style that’s both engaging and practical, Lee’s keynotes are packed with real-world examples, proven strategies from his CASH framework, and the expertise that comes from years of hands-on experience leading and aligning teams.

Make Your Next RKO a Game-Changer.
Book A. Lee Judge and equip your teams to drive more revenue—together.

Book A. Lee Judge

A few of the brands and events trusting A. Lee Judge for his expertise

Content Marketing Institute
Content Entrepreneur Expo
East Carolina University
Digital Summit
MarketingProfs B2B Forum

Key Topics

  • Sales and Marketing – The CASH Framework to Building a Revenue Team
  • Content Marketing – Out Scale the Competition 
  • Content Creation for Business

Sales and Marketing Training
Content Creation and Strategy
Content Creation
Keynotes

A. Lee Judge expertise extends beyond bring Sales and Marketing teams together  – he’s also the driving force behind Content Monsta. As Co-Founder and CMO, Lee leads a talented team dedicated to creating high-quality, engaging content that aligns with your brand’s voice and business goals.

Content Monsta can help you with:

  • Content Marketing Strategy: Crafting strategies that resonate with your audience and drive growth.
  • Video Production: Delivering professional videos, including thought leadership and short-form content.
  • Podcast Production: Full-service podcast creation, from concept to distribution.

With 25+ years of B2B marketing experience, Lee ensures every piece of content engages, informs, and delivers results. Partner with Content Monsta to amplify your brand’s voice.

About A. Lee Judge

A. Lee Judge is a Keynote Speaker on Sales and Marketing and the author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine. With 20 years of enterprise experience, A. Lee Judge is sought after by Sales and Marketing leaders and is the founder of Content Monsta, a B2B video and podcast production company. Revenue Teams book A. Lee Judge for company kickoff events, SKOs, RKOs, and executive meetings. He delivers practical frameworks that align Sales and Marketing, connect content to revenue, and drive measurable results. As a Sales and Marketing Speaker and advisor, A. Lee Judge equips teams with actions they can use right away.

A. Lee Judge headshot