Unify Your Sales & Marketing into a High-Performance Revenue Machine
Transformative training sessions designed for Sales and Marketing teams. Learn how to break down silos, speed up deals, and align teams around what actually drives revenue.
AN IMMEDIATE SOLUTION TO YOUR GROWTH CHALLENGES
Supercharge Revenue with the CASH Framework
Your revenue is suffering because Sales and Marketing lack in these four areas:
- Communication
- Alignment
- Systems
- Honesty
Sales and Marketing efforts that are out of sync cost you deals. These hands-on events teach the CASH framework – a practical approach designed to unify go-to-market teams, accelerate sales velocity, and improve collaboration where it counts: at the point of revenue. Walk away with a shared language and actionable playbook to start turning alignment into measurable outcomes.
PAINS COMPANIES FACE
- Stalled deals, low lead quality, unused content, and siloed KPIs
- Sales needs to understand Marketing to modernized and speed up their sales tactics
- You're heavily invested in marketing and sales technology, but it isn't being used to it's potential
- You own the pipeline, but you need playbooks, unified KPIs and renewed accountability across teams
WHO YOU’LL LEARN FROM
The CASH Team Experts
Meet the transformative Sales and Marketing experts that you’ll have access to in these workshops and training events.
A. Lee Judge
A. Lee Judge is a renowned executive marketer, keynote speaker, and creator of the CASH framework, empowering businesses to unite sales and marketing for smarter growth and revenue success.
CASH Framework Creator
Pam Didner
Pam Didner is a globally recognized B2B sales and marketing expert, speaker, author, and fractional CMO who empowers teams to align, innovate, and drive revenue growth across Fortune 1000s and startups.
Focus: Communication | Alignment
Jennifer Jurgens
Jennifer Jurgens is a dynamic sales and marketing leader, strategist, and speaker, recognized for driving business growth and transformation through innovative communication and customer engagement.
Focus: Alignment | Systems
Robert Rose
Robert Rose is a globally recognized marketing strategist, author, and sought-after advisor, renowned for helping brands transform bold ideas into seamless execution through modern marketing leadership.
Focus: Communication | Alignment
Sydni Craig-Hart
Sydni Craig-Hart is a leading communications strategist in sales and marketing, CEO of Smart Simple Marketing, specializing in customer-focused messaging that drives engagement and growth.
Focus: Communication
David Sliman
David Sliman is an entrepreneur, author, and sales leader who helps B2B teams and executives elevate performance through strategic evaluation, leadership training, and execution plans that drive measurable revenue growth.
Focus: Alignment | Honesty
Marcus Sheridan
Marcus Sheridan is a world-renowned communication expert, bestselling author of “They Ask, You Answer,” and captivating keynote speaker, helping organizations drive growth through transformative communication.
Focus: Communication
Matt McDarby
Matt McDarby is a sales leadership expert, author, and coach, known for empowering sales teams to excel through effective coaching, strategic guidance, and customer-focused selling.
Focus: Systems
Jon Miller
Jon Miller is a pioneering marketing technology leader, co-founder of Marketo, founder of Engagio, former CMO of Demandbase, and acclaimed author and speaker, shaping B2B go-to-market innovation worldwide.
Focus: Systems
Expert Trainer
Expert Trainer is a corporate leadership authority and expert in sales and marketing alignment, renowned for driving organizational growth through collaboration and effective team integration.
Focus: Alignment | Honesty
Expert Trainer
Expert Trainer is a corporate leadership authority and expert in sales and marketing alignment, renowned for driving organizational growth through collaboration and effective team integration.
Focus: Alignment | Honesty
Expert Trainer
Expert Trainer is a corporate leadership authority and expert in sales and marketing alignment, renowned for driving organizational growth through collaboration and effective team integration.
Focus: Alignment | Honesty
BENEFITS
What the CASH Framework Means to Leadership
CEO
- Align Sales and Marketing
- Increase predictable growth
- Improve team accountability
- Create a unified Revenue Team
CRO
Increase pipeline
Close deals faster
Get more qualified leads
Improve forecast accuracy
CMO
- Prove content impact
Improve marketing ROI
Generate sales-ready leads
Sync messaging with Sales
CFO
- Reduce cost per lead
Improve Sales efficiency
Minimize revenue leakage
- Improve marketing efficiency
RESULTS
Get Immediate Results from Your Teams
Communication
After the workshop, your team will speak the same language. SALES will stop wasting time clarifying lead quality, and MARKETING will produce content that addresses the real objections reps hear daily. Messaging becomes clear, consistent, and immediately more effective across every channel.
Alignment
Your team will walk away with shared revenue goals, clear roles, and a joint strategy. No more finger-pointing or duplicated effort—SALES and MARKETING will know exactly who they’re targeting and how their work connects directly to pipeline and revenue.
Systems
You’ll see faster follow-ups, fewer lost deals, and more accurate forecasting right away. Teams will understand the importance of using your existing tech stack to track, manage, and advance opportunities without confusion or delay.
Honesty
Post-workshop, your teams will develop transparency across the funnel. You’ll gain clarity on where deals truly start, what’s working, and where to improve. Teams will be aligned on performance expectations, and incentives will support joint success, not silos.
" In my 25 years of working directly between Sales and Marketing, the four most prominant obstacles in the way of driving more revenue were breakdowns in Communication, Alignment, Systems, and Honesty. "
A. Lee Judge
Author of "CASH: The 4 keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine"
TRAINING OPPORTUNITIES
CASH Workshops Built to Fit Your Team’s Schedule
Format
Duration
Ideal For
Half-Day Intensive
4 hours
Ideal for department leads and a fast strategy boost
Full Day Workshop
7-8 hours
Best for the full leadership team for cross-functional alignment
Example Full Workshop Agenda
The full-day CASH Workshop is designed for teams ready to go deep and drive real change. With dedicated time for each pillar, this immersive experience helps Sales, Marketing, and Revenue leaders build lasting systems, strengthen collaboration, and leave with a unified growth strategy. It’s an ideal complement to your Sales Kickoff — setting the tone for alignment, accountability, and revenue performance.
8:00 AM – 8:45 AM
Opening Keynote
Speaker: A. Lee Judge
Kick off with a powerful keynote introducing the CASH Framework and setting the tone for a full day of transformation.
8:45 AM – 10:30 AM
Communications Workshop
Speaker: [Expert Bio Placeholder]
Learn to break down barriers and create clear, consistent communication between departments. Set your team up to work with shared language and mutual understanding.
10:30 AM – 10:40 AM
Break
10:40 AM – 12:25 PM
Alignment Workshop
Speaker: [Expert Bio Placeholder]
Get your sales and marketing teams on the same page with shared goals, feedback loops, and aligned KPIs. Eliminate friction and close more business together.
12:25 PM – 1:25 PM
Lunch Break
1:25 PM – 3:10 PM
Systems Workshop
Speaker: [Expert Bio Placeholder]
Build the tech and process backbone your revenue engine needs. From CRM workflows to reporting structures, learn to implement systems that scale with clarity and consistency.
3:10 PM – 3:20 PM
Break
3:20 PM – 4:30 PM
Honesty Workshop
Speaker: [Expert Bio Placeholder]
High-performance teams require trust. This session teaches how to build a culture of transparency, feedback, and direct communication that fuels accountability and continuous improvement.
4:30 PM – 5:00 PM
Closing Presentation
Speaker: [Closing Expert]
Wrap up the day with key takeaways, immediate next steps, and how to apply the CASH Framework to your business in the days and weeks ahead.
Example Half Day Workshop Agenda
This condensed version of the CASH Workshop delivers maximum impact in minimum time. Perfect for executive teams or department leads, the half-day format hits all four pillars of the CASH Framework with actionable insights and strategies to immediately improve your Sales and Marketing alignment.
8:00 AM – 8:30 AM
Welcome + Framework Overview
Speaker: A. Lee Judge
A fast-paced introduction to the CASH Framework — what it is, why it works, and how today’s session will prepare your team to build a better revenue engine.
8:30 AM – 9:10 AM
Session 1: Communication
Speaker: A. Lee Judge
Establishing shared language, reducing miscommunication, and building better handoffs between departments.
9:10 AM – 9:50 AM
Session 2: Alignment
Speaker: [Co-Speaker]
Ensure Sales and Marketing work toward the same goals with coordinated strategies, aligned KPIs, and closed-loop feedback.
9:50 AM – 10:00 AM
Break
10:00 AM – 10:40 AM
Session 3: Systems
Speaker: [Co-Speaker]
Build processes and tools that support sustainable growth — from CRM workflows to integrated reporting.
10:40 AM – 11:20 AM
Session 4: Honesty
Speaker: [Co-Speaker]
Create a culture of transparency and feedback that eliminates silos and fuels performance.
11:20 AM – 1:00 PM
Working Lunch + Facilitated Roundtable
Co-led by both speakers
Participants discuss how each CASH pillar applies to their organization. Includes guided exercises to help teams identify next steps and key takeaways for immediate implementation.
GET READY FOR BETTER SALES AND SMARTER MARKETING
A Supercharged Revenue Machine is Your Next Step
If your Sales and Marketing teams aren’t operating as one – your revenue is already at risk.
Misalignment wastes time, drains resources, and stalls growth. In today’s market, that’s a risk you can’t afford.
The CASH Workshop is where you stop the chaos and build your Revenue Machine.
It’s where your team gets the clarity, structure, and momentum to drive measurable revenue—together.
You’ve invested too much in your teams to let miscommunication, siloed tactics, and scattered efforts hold you back.
Experience what it’s like when your Sales and Marketing leaders operate as a single high-performance Revenue Team.
Get your team in the room where it happens!
This level of alignment, strategy, and execution isn’t something you get from a book or a talk – it happens in the room, with expert-led facilitation, real work sessions, and a plan that your team builds and leaves with.
This isn’t just training. This is revenue transformation.
Top organizations are using the CASH Framework to shorten sales cycles, improve marketing ROI, and close deals with higher velocity – because they finally operate with shared goals, systems, and truth.
If you’re ready to stop guessing and start building a team that wins together, not just this quarter – but in every market condition ahead –
this is where it starts.